An overall look at Real Estate buying and selling -- resources, links, suggestions, tips, questions to ask -- all from a Realtor's (R) perspective to help buyers, sellers, and agents.
It has been predicted that by 2014, 70% of all internet traffic will be images and video . All kinds of video. All levels of video production from movies, personal experiences, TV programming, tips, info and more. Targeting the right audience will be critical. Search engine optimization (SEO) for dummies will be on everyone's list. What is it? How does it work? How can I adapt it to my content? Before we can promote that content utilizing SEO we have to make sure our content works. Read more [...]
We hear it every day. On Facebook -- forget amassing likes, get engagement with content. On Twitter--get those retweets for engagement. Add "content" for branding. Post videos. Post images. And on and on. Never ending tasks. Oh, and one more thing, do it every day. But just what is content? Is it a "saying" for the day? Is it a repeat of an article you've read--and most likely are sending to individuals who've already seen it in your Linked In Group? Is it telling a story Read more [...]
Video marketing for real estate is still in its infant stage. Style experimentation, length of message, variety of content, etc permeate the "video airwaves". Having been a Creative Director, writer and producer of television commercials, I can say I'm surprized at what passes for "property videos". Spending 30 to 45 or more seconds identifying or "interviewing" an agent who describes the trees on the street isn't selling her listing. The viewer/buyer/home searcher Read more [...]
All the important differencesAn overview of co-op buying, selling and owning. I’ve lived in and sold many co-ops in Chicago, and the one thing that surprises me most is how few people, real estate agents included, understand the differences between co-ops and condos. So, I've written an ebook to spell out the differences, along with a short history of co-ops and some resources for legal and financing help: Condos & Co-ops: The Differences. I hope you find it helpful. Get Read more [...]
The #1 Real Estate brokerages. Ever wonder how several real estate brokerages can claim to be #1? I do. Every time I read the Sunday newspaper—yes, some of us Internet news junkies still at times enjoy the luxury of reading a “real” book and a “real” newspaper. Read more [...]